UEA

Awards

In October (2011) I won as Principal Investigator together with Dr C. Wilson (Co-investigator) from Tyndall Centre for Climate Change Research (www.tyndall.ac.uk/) a major research award from the UK Energy Research Council (www.ukerc.ac.uk) on Optimising Value Propositions for Energy Efficient Renovations.

The project will be the first of its kind to examine how the Green Deal incentives can be made attractive to potential customers. The scheme is intended to improve the energy efficiency of British properties by enabling consumers to make energy-savings. Customers can install energy efficient improvements to their homes with no upfront cost and pay later through instalments on their energy bill.

Biography

I joined Norwich Business School as Senior Lecturer in Marketing. Previously at the Cardiff Business School and the Agricultural University of Athens where I held a state-funded permanent position (Govt Gazette 1184/8/p.9714). My current research is on consumer led new product innovation and the use of information on new products with particular emphasis in the area of food and health. I also work on how to get organised for new product development and organisation of marketing channels.

Academic Background

I hold a BSc (Business Administration) from Piraeus University, a DESS (International Trade) from University of Paris II, a MPhil (International Marketing) from Bath University and a PhD (Management of Innovations) from Warwick University; I have also been trained on advanced research methods.

Research

My work has concentrated on:

- Marketing/ management of innovations/ new product development and launch;

- Food consumer behavior and marketing;

- Utility of information assessment, specifically new product and process information;

- Marketing research methodology, specifically modeling;

More specifically, the two areas I am most known about is rolling out new products across international markets and food consumer behaviour/marketing.

I am a member of the work group that defines the strategic research agenda for the European Technology Platform Food for Life and has been an ITC (World Trade Organisation/UNCTAD) Expert in Marketing. I have published a number of peer reviewed articles (see below) and have an extensive track record of public, EU FP5/FP6/FP7 and private funding.

 

Please note that the tab 'publications' on the main menu refers to the content of the UEA ePrints (recorded staff publications) system. It is expected to be fully synchronised in summer 2011. I will then remove the publications that appear in plain text format below.

Career

Publications:

ABS level articles- Summary: Level 4: Journal of Product Innovation Management (1998); (2000); ABS Level 3: European Journal of Marketing (2000); (2007); Journal of Business Research (2004); ABS Level 2: Strategic Change (2000); Food Policy (2008);Journal of Consumer Behaviour (2008); Journal of Risk Research (2009)

George Chryssochoidis (1999) ‘Managing the Export Channel Relationship: The ‘What to Do’ Versus ‘How to Do It’ Dilemma’ Journal of Customer Relationship Management Vol. 2, 1: 51-58.
Fotopoulos Christos, George Chryssochoidis & Christos Pantzios, (1999). ‘Critical Factors Affecting the Future of the Greek Market of Organic Produce’, Medit. Vol 10, 2: 20-35.
George Chryssochoidis (2001) ‘Interorganisational Integration and International New Product Success’ in International Journal of New Product Development and Innovation Management. Vol. 3, (September-October).

Chryssochoidis George and Peter Blouchos (2003) ‘Assessing the Quality of Food Firms’ Web Presence – Location Based Variations’ in Agricultural Economics Review. Vol. 4, 2: 80-92.– A Major Marketing Strategy Problem’ in Agricultural Economics Review. Vol. 5, 2: 5-20.
Chryssochoidis George (2003) ‘Factors Affecting Product Innovations- A Review’ in Agricultural Economics Review. Vol. 4, 1: 47-62.
Krystallis Athanasios, Papadopoulou, Victoria and George Chryssochoidis (2004) ‘The Positioning of Greek Feta Cheese in a Local UK Market, Agricultural Economics Review. Vol. 5, 2: 5-20
Chryssochoidis George and Krystallis Athanasios (2005) ‘Organic Consumers' Personal Values Re-search: Testing and Validating the List of Values (LOV) Scale and Implementing a Value-based Segmentation Task’ in Food Quality and Preference. Vol. 16: 585-599
  Krystallis Athanasios, Chryssochoidis George and Scholderer Joachim (2007) ‘Visible Intrinsic Quality as a Cue for Safety in Traditional Food Chains: Developing a Model of Consumer Perceived Meat Quality in Greece’ in Appetite. Vol. 48 (1): 54-68
  Athanassios Krystallis, Marco Vassallo, George Chryssochoidis and Toula Perrea (2008) "Societal and Individualistic Drivers as Predictors of Organic Purchasing Revealed through a Portrait Value Ques-tionnaire (PVQ)-based Inventory" in Journal of Consumer Behaviour Vol. 7: 164-187
  Athanassios Krystallis and George Chryssochoidis (2009) "Does the Country-of-Origin (COO) of Food Products Influence Consumer Evaluations? An Empirical Examination of Ham and Cheese" Journal of Food Products Marketing. Vol. 15, (3): 283-303.
  Chryssochoidis George M., Maria Kapsokefalou, Maria Pothoulaki, Olga Kehagia, Michael Linardakis, Antonis Koutelidakis (2008) "Bioactive Compounds Databanks: Preferences of The Research Community" Journal of Applied Nutrition Vol. 56 (1): 4-16.
 

Key Research Interests

Overall character: Collectively, my research focuses on consumer-led product innovation and how to get organised to go about it. It has commenced with a focus on launching new complex products across international markets (e.g. Chryssochoidis, G. (2004) ‘Rolling Out New Products Across International Markets' Houndmills, Basingstoke: Palgrave Macmillan Publishers Ltd, pp. 1-264. ISBN:0333794648), and continued with a focus on provision of information to consumers for new product development- especiallyproduct related information.

My current and future focus is to integrate theory drawn from marketing, economics and psychology with cutting edge, rigorous methodology and large empirical data sets to address managerially relevant issues. My dedication to the issue of methodological robustness is absolute. Further, my work is characterized by an "international" focus examining a particular research question in multiple countries or testing an existing theory in a non-traditional context (eg, an emerging consumer market). The international lens serves either or both of the following two purposes. First, it allows me to assess the generalisability of theory and practice across countries. Second, it allows me to uncover economic, cultural, and other drivers of cross-country differences. In this way, we can start to understand why certain marketing strategies work out differently in different countries.  The current and immediate future focus is on consumer stated utility of innovative information, for example:

a) Utility of origin and production process information.
b) Utility of labeling information.
c) Utility of risk related (safety/health/quality) information.

In addition, I work on New Product Development (NPD) Organisational Structures & Marketing Channels Organisational Structures. These are areas which I have followed for years and we have several datasets together with academics and PhD students I work with.

Method focus: Discrete choice models with inclusion of attitudinal variables; Dynamic discrete choice models/latent growth curve models; Generalised Linear (and Mixed Linear) Models; Structural equation models experimenting with multi-level models. I work with the following software: SEM: MPlus/Amos/Eqs;/ GeSCA; Partial  Least Squares:SmartPLS; Experimentation: Ngene/SAS; Discrete Choice Analysis/Conjoint Models: Sawtooth Software; Limdep/NLogit/Stata/Biogeme; Multilevel models: MLWin and others depending upon the problem at hand. I have also managed to handle ESEM (Exploratory SEM) in single and multi-country contexts (invariance analysis) and well as inclusion of attitudinal variables (ppsychometrics) in discrete choice (MNL and mixed MNL) models.

Funded research / attracted funding (total of about 25 projects totalling about UKP 2 million) awarded on opem call/competitive calls grouped in 4 categories:

1. Funded academic research projects: European Commission – FP5-6-7 where he held several positions as partner, Task or WorkPackage Leader (with multiple university or industrial partners). These include among others:

1. CONDOR (http://www.condor-organic.org/); 
2. INFORMALL (http://www.informall.eu.com/); 
3. SAFEFOODS (www.safefoods.nl); 
4. TRACE (WorkPackage on Consumer Behaviour Leader) (http://www.trace.eu.org/);   
5. EUROPREVALL (Task Leader) (http://www.europrevall.org/); 
6. CHILL-ON (http://www.chill-on.com/); 
7. HECTOR (http://www.nut.uoa.gr/hector/home.asp);
8. PROSAFEBEEF (http://www.prosafebeef.eu/asp/); 
9. FLABEL (WorkPackage on Liking of Labels Leader)  (http://www.flabel.org/en/).

2. Funded research leading to actual industrial new product development: European Commission – FP6: QPROCHAINS (WorkPackage Leader: New Product Development for the Pork industry) (http://www.q-porkchains.org/)

3. Funded research Network of Excellence becoming a Sustainable Entity: European Commission – FP6: EuroFIR – WorkPackage Leader on Sustainability & EuroFIR AISBL – Vice Chair and Executive Board Member (www.eurofir.eu)

4. Development of entrepreneurship courses: Ministry of Education; Entrepreneurship Education for Plant Science, Animal Science, Food Science & Nutrition, Agricultural Biotechnology and Agricultural Economics Students- Agricultural University of Athens (University Senate Decision)

Research Group Members

Collaborations: A number of excellent collaborations and network partners across several countries in Europe and US.

PhD Supervision and PostDoc Supervision:

Past
Post Doctoral: Athanasios Krystallis @ Agricultural University of Athens. Completed 2001. Area of ‘consumer behaviour towards agricultural and food biotechnology'. IKY (National Student Bursaries' Scheme) Award. Output: 1 book. Now Associate Professor at the Aarhus School of Business, Aarhus University.

PhD. 
1. Christos Karelakis @ Aristotelion University (Thessaloniki). Completed 2004. Area: ‘Export Marketing' – Output: 2 journal publications. Now Lecturer at the Thrace University, Greece.
2. Andreas Drichoutis @ Agricultural University of Athens. Completed 2008. Area: 'Consumer Behaviour Towards the Use of Nutrition Labels' –Output: Several journal publications. Now Lecturer at the University of Ioannina, Greece.
3. Dimitrios Doussions @ Norwich Business School. Completed 2010.  Area: Entrepreneurship, Ambidexterity, Capabilities, Resources' Output: in publication submission stage.

Current: Young Kim @ Norwich Business School. Area: 'Marketing Channels' Structures' 

Interest: 
I can offer immediate PhD supervision on students with a strong methodological background (probably in mathematics/quantitative methods/decision sciences/mathematical psychology/marketing science). You must have as an ultimate aim to publish in top marketing journals.In any case, please do email me for an immediate reaction.

Teaching Interests

I teach:

1. a module (10 credits) on Consumer Behaviour (MSc level),
2. a module (20 credits) on Marketing Research (MSc level), and;
3. a module (10 credits) on Customer Focus Innovation (MBA level) @ UEA London

External Activities and Indicators of Esteem

European Technology Platform Food for Life (F4L)- Member of the Consumer Behaviour Research Working Group. This Workgroup defines the strategic research agenda for the European Technology Plat-form Food for Life managed by the European Confederation of Food Industries (http://etp.ciaa.be/asp/home.asp) in FP7 (years: 2007-2013).

DG Sanco (Consumer Protection): White paper on Platform Commitments Made on Marketing and Advertising. EU Platform on Diet, Physical Activity and Health – paper No 7 – November 2008.

French Government- National Research Agency- External Expert –Part of National Committee (2008) selecting French and French-German research projects' applications for funding by the French National Research Schemes- Area: Agriculture, Food and Biotechnology.

External Expert to European Commission Research Assessment.Cited in: Journal of Marketing (2001), International Journal of Research in Marketing (2006), Journal of Macromarketing (2005), Trends in Food Science & Technology (2006), Industrial Marketing Management (2005), Agribusiness (2004), International Marketing Review (2004, 2002), Journal of International Marketing (2003), International Journal of Innovation Management (2003) Journal of International Business Studies (2003), Management Decision (2003), Journal of Product Innovation Management (2002, 2003), British Food Journal: (2001, 2002, 2002), Journal of Consumer Marketing (2002), Revista Galega de Economía (2001), Journal of Product & Brand Management (2001), Marketing Intelligence & Planning (2000), Benchmarking: An International Journal (2000), International Business Review (2000, 2000), IEEE Transactions on Engineering Management (2000), Journal of Strategic Marketing (1999), European Journal of Marketing (1996), Review of Financial Economics (2007). Specifically works are cited in:

1. Crick, D. and Chaudhry, S (2000) ‘UK Agricultural Exporters' Perceived Barriers and Government Assistance Requirements' Marketing Intelligence & Planning, 18/1: 30-38.

2. Shaw, S. and Young, S. (2001) ‘Perspectives on Firm Growth and Internationalization: The Case of the Scottish Food Industry', University of Strathclyde, Strathclyde International Business Unit, Working Paper 2001/03, pp: 1-38.

3. Ibeh, Kevin. I.N. (2003) ‘Towards a Greater Level of International Entrepreneurship Among Smaller Agribusiness Firms: Resource Levers and Strategic Options', University of Strathclyde, Strathclyde International Business Unit, Working Paper 2003/02, pp: 1-34.

4. Fischer, C. (2004) ‘Managing International Trade of Food Products: A Survey of German and Australian Companies' Agribusiness, 20 (1): 61–80

5. Kruglianskas I., Thamhain H.J. (2000) ‘Managing Technology-Based Projects in Multinational Environments' IEEE Transactions on Engineering Management, 47: (1) 55-64, February

6. Hultink, E.J., Hart, S., Robben, H.S.J., Griffin, A.J. (1999)‚ ‘New Consumer Product Launch: Strategies and Performance' Journal of Strategic Marketing, 7: 153-174.

7. Hart, S, and Tzokas, N. (2000) ‘New Product Launch "Mix" in Growth and Mature Product Markets' Benchmarking: An International Journal, 7: 5: 389-405.

8. Wong, V. (2002) ‘Antecedents of International New Product Rollout Timeliness' International Marketing Review, 19 (2): 120-132.

9. Course PS 2752: International Product Development by Susan Hart at Vienna University of Economics and Business Administration (http://www.wu-wien.ac.at/imm/courses/ipd/).

10. Noted in: Communication Abstracts, Aug. 98, Vol. 21 Issue 4, p 616, 1/4p, 1144011 ISSN: 01622811.

11. Kahn, K. B., Franzak, F., Griffin, A., Kohn, S. and Miller, C.W. (2003) ‘Editorial: Identification and Consideration of Emerging Research Questions' Journal of Product Innovation Management, 20: 193-201.

12. Im S, Nakata C, Park H, Ha YW (2003) "Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View" Journal of International Marketing, 11 (4): 81-112.

13. British Food Journal: ‘Organic Food' (2001) British Food Journal: 103: 8: pp 553.

14. Bhaskaran, S and Hardley, F. (2002) ‘Buyer Beliefs, Attitudes and Behaviour: Foods with Therapeutic Claims', Journal of Consumer Marketing, 19: 7: 591-606.

15. Fotopoulos, C. and Krystallis, A. (2002) ‘Organic Product Avoidance: Reasons for Rejection and Potential Buyers' Identification in a Countrywide Survey', British Food Journal, 104: 3/4/5/: 233-260.

16. Hill, H. and Lynchehaun, F. (2002) ‘Organic Milk: Attitudes and Consumption Patterns', British Food Journal, 104:7: 526-542.

17. Fotopoulos, C. and Krystallis, A. (2002) ‘Purchasing Motives and Profile of the Greek Organic Consumer: A Countrywide Survey', British Food Journal, 104:9: 730-765.

18. Victoria University of Wellington (http://homepages.paradise.net.nz/honeydew/).

19. INRA (INRA-UREQUA) (http://www.inra.fr/Internet/Departements/ESR/UR/lemans/pdf/biblio/bibconso.pdf) as part of international bibliography for consumer behaviour matters towards organic food purchases.

20. Sabbatini, Massimo and De Rosa, Marcello (2003) ‘Comportamenti di Consumo e Segnali di Qualità: il Caso dei Prodotti Rintracciabili, No.14 - novembre 2003, Universita degli Studi di Cassino, Faculta de Economia, Dipartimento Economia e Territorio (http://dipet.eco.unicas.it/pubblicazioni/qr2003/qr-n14-sabbatini-derosa.pdf)

21. Tammo H.A. Bijmolt, Leo J. Paas, Jeroen K. Vermunt (2003) ‘Country and Consumer Segmentation: Multi-Level Latent Class Analysis of Financial Product Ownership' Tilburg University: Center of Economic Research: Discussion Papers: 2003-75 (ISSN: 0924-7815).

22. de Jong, Jeroen P.J. and Patrick A.M. Vermeulen (2003) ‘Organizing Successful New Service Development: A Literature Review' Management Decision, 41: 9: 844-858 (ISSN 0025-1747).

23. Peterson, Robin, T (2001) ‘An Analysis of Brand Manager Capability in Assessing the Legality of Selected Actions' Journal of Product & Brand Management, 10:6: 334-345.

24. Herbst, F.J. (2001) ‘An Investigation of the Product Life-Cycle Concept as an Instrument in Marketing Decision-Making for Selected Small Organisations in South Africa' Doctorate in Marketing Management, Department of Marketing and Communication Management, Faculty of Economic and Management Sciences, University of Pretoria, South Africa. Promoter: Prof. PJ du Plessis.

25. Stump, R.L., Athaide, G. A. and Joshi, A.W. (2002) ‘Managing Seller-Buyer New Product Development Relationships for Customized Products: A Contingency Model Based on Transaction Cost Analysis and Empirical Test' The Journal of Product Innovation Management, 19: 439-454.

26. Ojahl, Κ and Monplaisir, L ((2003) ‘Investors' Valuation of Global Product Design and Development' Journal of International Business Studies 34: 457-472

27. Wheeler, C. Jones, M. and Young, S. (1996) ‘Market Entry Modes and Channels of Distribution in the UK Machine Tool Industry' European Journal of Marketing: 30:4: 40-57.

28. Clegg, J. and Cross, A. (2000) ‘Affiliate and non-Affiliate Intellectual Property Transactions in International Business: An Empirical Overview of the UK and USA' International Business Review, 9: 407-430.

29. Teegen, H. (2000) ‘Examining Strategic and Economic Development Implications of Globalising Through Franchising' International Business Review, 9: 497-521.

30. Guisado, M. and Martínez, A.I. (2001) ‘As Empresas Galegas No Mercado Mundial Do Granito: Características E Factores De Competitividade' Revista Galega de Economía, Vol. 10, No 2 pp. 33-50 (ISSN 1132-2799)

31. Ohlen, O. (2002) ‘Internationalizing in the Digital Economy: A Pan-European Study of Business-to-Business Electronic Marketplaces' Doktors der Wirtschaftswissenschaften, Universität St. Gallen.

32. Course ΒΜΑ2/384: International Business Theories by Dr S. As-Saber και Dr J. Steen at U of Tasmania: Management School (www.utas.edu.au/management/Documents/y01s01/BMA2_384_Unit_Outline.pdf).

33. George Balabanis; Marios Theodosiou; Evangelia S Katsikea (2004) ‘Guest editorial: Export marketing: developments and a research agenda', International Marketing Review Vol. 21, 4: 353-377 ISSN: 0265-1335.

34. Harvard Business School Working Knowledge: http://hbswk.hbs.edu/book-review.jhtml?id= 4062&t= marketing

35. Shankarmahesha, M.N. Olsenb, H. W. and Honeycutt, Earl D. (2005) ‘A dominant product-dominant country framework of industrial export segmentation' Industrial Marketing Management Volume 34, Issue 3 , April, Pages 203-210

36. Kotabe, Masaaki (2001) Contemporary Research Trends in International Marketing: The 1990s Oxford Handbook of International Business; Chapter 17: p457, 46p, ISBN: 0-19-924182-1

37. De Brentani, Ulrike; Kleinschmidt, Elko J. (2004) ‘Corporate Culture and Commitment: Impact on Performance of International New Product Development Programs' Journal of Product Innovation Management 21 (5): 309-334

38. García-Valderrama, Teresa; Mulero-Mendigorri, Eva (2005) ‘Content Validation of a Measure of R&D effectiveness' R & D Management, 35 (3): 311-332

39. Lim, Jeen-Su; Sharkey, W. Thomas; Heinrichs, John H. (2003) ‘New Product Development Practices and Export Involvement: An Initial Inquiry' International Journal of Innovation Management 7 (4): 475-499

40. Leonard, Myron. (2001) ‘Marketing Literature Review'. Journal of Marketing, 65 (2): 94-107 (AN 4437247)

41. Barak Libai, Eitan Muller and Renana Peres (2005) ‘The Role of Seeding in Multi-Market Entry' International Journal of Research in Marketing 22 (4): 375-393.

42. John E. Ettlie (in press) ‘Managing Innovation' Book published by Butterworth-Heinemann Publishers.

43. McKevith, B. (2005) Working Towards a European Food Information Resource – EuroFIR" Nutrition Bulletin 30: 290–293 (Ref: EuroFIR).

44. Birgitta Sandberg (2005) ‘The Hidden Market- Even For Those Who Create it? Customer-Related Proactiveness in Developing Radical Innovations' PhD Thesis Turun Kauppakorkeakoulun Julkaisuja- Publications of the Turku School of Economics and Business Administration. ISBN: 951-564-316-3, pp. 1-356.

45. Putten van, Margreet C., Frewer, Lynn, Gilissen, Luud, J.W.J., Gremmen, Bart, Peijnenburg, Ad A.C.M. and Witchers, Harry J. (2006) ‘Novel Foods and Food Allergies: A Review of the Issues' Trends in Food Science & Technology : 1-11

46. Gianfranco Walsh and Vincent-Wayne Mitchell (2005) "Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification" Journal of Macromarketing, Vol. 25 No. 2, December 2005 140-152

47. S.A. Delre, W. Jager, T.H.A. Bijmolt, and M.A. Janssen (in press) Targeting and timing promotional activities: An agent-based model for the takeoff of new products, Journal of Business Research Doi:10.1016/j.jbusres.2007.02.002

48. Ojah, Kalu (2007) "Costs, valuation, and long-term operating effects of global strategic alliances" Review of Financial Economics, Volume 16, Issue 1: 69-90

49. Ritu Lohtia, Daniel C. Bello and Constance Elise Porter (In press) ‘ ‘Building trust in US–Japanese business relationships: Mediating role of cultural sensitivity Industrial Marketing Management, Available online 4.3.2008

A comprehensive update will be performed in summer 2011.

Key Responsibilities

2011: Chair for the PGT MSc Exam Board for Norwich Business School & Chair for the PGT MBA Exam Board for Norwich Business School
2011: Development of the Marketing Strategy of the Norwich Business School (NBS team)
2010: Deputy Chair for the PGT MSc Exam Board for Norwich Business School