Photo of Dr Kenneth Le Meunier-FitzHugh

Dr Kenneth Le Meunier-FitzHugh

Job title: Senior Lecturer in Marketing

Contact: K.Le-Meunier-Fitzhugh@uea.ac.uk Tel: +44 (0)1603 59 3331

Location: Thomas Paine Study Centre 2.11

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Biography

I am a Senior Lecturer in Marketing and obtained my PhD from the Warwick Business School, University of Warwick in Marketing and Strategic Management. My areas of interest include marketing strategy, and sales and marketing collaboration. Before becoming an academic, I worked in senior management, and in a number of areas including sales and marketing for Yamaha and a Thorn/EMI company. Prior to joining the Norwich Business School, I held posts at Cranfield School of Management and Birkbeck, University of London, and have been a visiting lecturer at the LSE, King’s College London, and St Andrews University. I continue to be an Associate Fellow at Warwick Business School and a Visiting Fellow at the Cranfield School of Management.

In 2008 I was awarded the Marvin Jolson award for the best contribution to selling and sales management practice by the Journal of Personal Selling and Sales Management. In 2010 I received the best paper in track award (Sales and Customer Relationship Marketing) from the American Marketing Association winter conference and again in 2011 was awarded the best paper in the Service Marketing track at the American Marketing Association summer conference. My most recent project has been editing The Oxford Handbook on Strategic Sales and Sales Management with Professor David Cravens and Professor Nigel Piercy.

Strategic Sales and Sales Management

Academic Background

Prizes and Awards
 

2008 The Marvin Jolson Award for the best contribution to selling and sales management practice by the Journal of Personal Selling & Sales Management for a paper entitled "Does Collaboration between Sales and Marketing affect Business Performance?".

2010 American Marketing Association Winter Marketing Educators' Conference - Awarded best paper in track (Sales and Customer Relationship Marketing) entitled "Conceptualizing Trust in the Relationship between Sales and Marketing and the Customer".


2011 American Marketing Association Summer Marketing Educators' Conference - Awarded best paper in track (Service Marketing) entitled "Conceptualizing the impact of Trust on Value Co-Creation in Interpersonal Customer-Service Provider Relationships.”