UEA

Prithwiraj's research interest is broadly classified into three substantive areas: services marketing, internet marketing, and environmental marketing. 

A. Services Marketing

He is principally interested to understand how service firms can improve their financial performance by improving the quality of service provided to their customers. The focus is to understand how service firms can use resources (like infrastructure, technology) in an optimal way to improve their level of services delivered. He uses various optimisation techniques to benchmark firms in terms of sub-optimal service delivery, and measure the possible impact of service quality improvement on firm financials through return on quality (ROQ).

B. Internet Marketing

He is interested to understand how firms can build better relationships with their consumers in the online context. His research framework can provide insights on the synergistic effects of attitudinal dimensions like consumer trust, commitment and relational bonds on relationship outcomes like consumer loyalty in the online context. Prithwiraj is also interested to model browsing behaviour of online consumers using clickstream data. The objective is to predict navigation path of users browsing multiple websites and their purchase behaviour. Another research area where is actively involved in is to understand how various web design characteristics of online retailers (like interactivity and personalization features of the website) influence buyer behaviour using experimentation techniques.

C. Environmental marketing

Prithwiraj just completed working on an EPSRC funded project on the impact of environmental regulations on innovation and performance for U.K. manufacturing sector. Environmental regulations as imposed by government on manufacturing industries are often considered as a hindrance rather than as an opportunity in new product and process innovation.  This project explores this dilemma.  

Publications

Journals

Nath,P. and A. Mukherjee (2012), "Complementary effects of relational bonds in information asymmetry contexts," Journal of Services Marketing, Vol. 26, Iss. 3, forthcoming.

Ramakrishnan, R., A. Black, P. Nath and L. Muyldermans (2010), "Impact of environmental regulations on innovation and performance in the UK industrial sector," Management Decision, Vol. 48, No. 10, pp. 1493-1513. 

Nath, P., Nachiappan, S. and R. Ramanathan (2010), "The impact of marketing capability, operations capability, and diversification strategy on performance for logistics service providers: A resource based view," Industrial Marketing Management , Vol. 39, pp. 317-329.

Mukherjee, A. and P. Nath (2007) "The role of trust in online retailing: A re-examination of the commitment-trust theory," European Journal of Marketing, Vol. 41 (9/10), pp.1173-1202.

Daly, S. and P. Nath (2005), "Reverse Auctions for Relationship Marketers", Industrial Marketing Management, Vol. 34, Iss.2, pp. 157-166.

Daly, S. and P. Nath (2005), "Reverse Auctions and Buyer-Seller Relationships: A Rejoinder to Emiliani and Stec's Commentary", Industrial Marketing Management, Vol. 34, Iss.2, pp. 173-176

Mukherjee A. and P. Nath (2005), "An Empirical Assessment of Comparative Approaches to Service
Quality Measurement: A Methodological Note," Journal of Services Marketing, Vol.19, Iss. 3,  pp. 174-184. 

Mukherjee A., P. Nath, and M.N. Pal (2003), "Resource, Service Quality, and Performance Triad: A 
Framework for Measuring Efficiency of Banking Services," Journal of the Operational Research Society, Vol. 54, Iss. 7, pp.723-735.

Mukherjee, A., and P. Nath (2003), "A Model of Trust in Online Relationship Banking," International Journal of Bank Marketing, Vol. 21, Iss. 1, pp. 5-15 (chosen as Most Outstanding Paper 2003).

Mukherjee A., P. Nath and M.N. Pal (2002), "Performance Benchmarking and Strategic Homogeneity of Indian Banks," International Journal of Bank Marketing, Vol. 20, Iss. 3, pp.122-139.

Nath, P., A. Mukherjee and M.N. Pal (2002), "Identification of Linkage between Strategic Groups and Performance of Indian Commercial Banks: A Combined Approach using DEA and Co-plot," International Journal of Digital Accounting Research, Vol. 1, Iss. 2, Jan, pp. 127-155.

Nath, P. and D. Sanwal (2002), "Service Branding: Delivering a Value Proposition," in Strategic Marketing, Jan-Feb, pp. 162-167.

Conferences

Nath, P. and A. Mukherjee (2010), "Relationship orientation, marketing capabilities, and performance: The role of customer relationship management", Marketing Science Conference, University of Cologne, June 2010.

Nath, P., R. Ramanathan, W. Yu (2010), "Retail performance: The role of marketing, operations and environmental capabilities," EMAC Conference, Copenhagen Business School, June 2010.

Nath, P. and A. Mukherjee (2009), "Role of relational bonds in information asymmetry context," EMAC 38th Annual Conference, Nantes, France.

Ramanathan, R., L. Muyldermans, P. Nath and A. Black (2009), "Impact of environmental regulations on innovation and performance in UK industrial Sector," 16th Annual Conference of the European Operations Management Association, EurOMA-2009, Göteborg, Sweden.

Nath, P., R. Ramanathan, A. Black, and L. Muyldermans (2009), "Impact of Environmental Strategies and Environmental Management Practices on an Organisation's Environmental Performance: Evidence from the UK Manufacturing Sector," British Academy of Management (BAM) Conference, Brighton, UK (submitted for consideration).

Nath, P., Nachiappan, S. and R. Ramanathan (2008), "Logistics performance measurement: The role of marketing capability and operations capability," EMAC 37th Annual Conference, Brighton, U.K.

Nath, P. and A. Mukherjee (2008), "Relational bonds and relationship marketing outcomes," Academy of Marketing Conference, Aberdeen, U.K.
 
Nath, P. and A. Mukherjee (2004), "A Multifactor Performance Model to Analyze the Profitability and Marketability of the "Global 1000" U.S. Financial Institutions," 4th International DEA Symposium Aston University, U.K.

Jaiswal, A. and P. Nath (2004), "Antecedents and Consequences of Customer e-Satisfaction," INFORMS Marketing Science Conference, Rotterdam, Netherlands.

Nath, P., and A. Mukherjee (2003), "Does Quality Pay- A Framework to link Resource, Service Quality, and Financial Performance," INFORMS Marketing Science Conference, University of Maryland, U.S.A.

Nath, P., A. Mukherjee and M.N. Pal (2002), "Resource, Service Quality and Performance Triad: A Framework for Measuring Efficiency of Indian Public Sector Banks" in "The International DEA Symposium 2002: Efficiency and Productivity Analysis in the 21st Century" organized by Institute for Systems Analysis of Russian Academy of Sciences, Moscow.

Nath, P. and A. Mukherjee (2001), "Role of Trust in E-Business: A Business to Customer Perspective," in the Research Conference on Management in the Information Economy, eLab@INSEAD Asia Center, Singapore.

Nath, P. and A. Mukherjee (2001), "Strategic Positioning Matrix: Application of Multicriteria Clustering Technique," INFORMS Marketing Science Conference, Wiesbaden, Germany.

Nath, P. and A. Mukherjee (2001), "Linkage Between Strategic Groups and Firm Performance," 6th Decision Science Institute International Conference, Mexico. 

Nath, P., A. Mukherjee and M.N. Pal (2000), "Performance analysis of Indian banks – an exploratory study," 5th international conference of APORS 2000: Operations Research for the New Millennium, National University of Singapore, Singapore.

Nath, P., A. Mukherjee and M.N. Pal (2000), "Efficiency Measurement Techniques," in "The International DEA Symposium 2000: Measurement and Improvement of Productivity in the 21st Century", University of Queensland, Brisbane, Australia.
 

Research Grants

"The impact of web design, customization and interactivity on web effectiveness: an empirical investigation" (with S. McKechnie), won £4000 from Nottingham University Business School, 2009.

"Investigating the inter-relationships among environmental sustainability, innovation, and performance in UK Retail industry" (with Ramanathan R., and L. Muyldermans), won £4000 from Nottingham University Business School, 2009.

"Investigating the impact of environmental regulations on innovations, performance and sustainability in UK manufacturing sector (ERIPS)," (with Ramanathan, R., and L. Muyldermans), won the £80, 000 project award from Nottingham Innovative Manufacturing Research Centre, EPSRC funded, 2008.

"A Dynamic Model to Analyze Browsing Behaviour in Multi-category Websites using Clickstream Data," won £5000 project award from Nottingham University Business School, 2006.

"Measuring Online Shopping Experience: A Structural Modeling Approach," won Rs.30, 000 (Indian currency) from XLRI Jamshedpur, 2002. 

"Does Quality Pay- A Framework to link Resource, Service Quality, and Financial Performance," won Rs. 20,000 (Indian currency) from Indian Institute of Management Calcutta, 2001.


Doctoral Thesis Supervision

Jiyao Xun (started in September 2008) - Web competence, web usage, and web performance, Nottingham University Business School

Veronica Reid (started in January 2007) - The role of culture on zone of tolerance in service setting, Nottingham University Business School

Supervision of several Masters dissertations in the area of Marketing, Nottingham University Business School