UEA

Biography

I have theoretical strength in industrial economics and regulatory economics, my main field of expertise is in econometrics though, especially panel-data analysis and issues in time series data analysis, and efficiency and productivity measures (using DEA and SFA). I am particularly interested in four major research areas: evaluation of regulatory policy, economic performance of network/utility industries (e.g., energy, telecoms, transport, banking), methodological issues on efficiency and productivity measures (especially the benchmarking frontier-based methods – parametric, non-parametric and semi-parametric techniques), and consumer choice/switching behaviour. I have been actively involved with academic community by presenting papers in many leading international conferences and workshops. Full details of my publications and other research activities are available in my CV.

Selected Refereed Publications

Li, Y. (2011). ‘The competitive landscape of Chinese telecommunications industry: is there a need for further regulatory reform?’. (Forthcoming). Utilities Policy, DOI: 10.1016/j.jup.2010.12.004

Li, Y. and Lyons, B. (2011). ‘Three Private Firms and an Independent Regulator Are Sufficient For Rapid Mobile Network Penetration’. (Submitted). ESRC CCP Working Paper 11-01. Link to the paper: https://ueaeprints.uea.ac.uk/28795/1/ccp11-1.pdf

He, H. and Li, Y. (2011). ‘Key service drivers for high-tech service brand equity: the mediating role of overall service quality and perceived value’. Journal of Marketing Management, 27: 77-99.

He, H., Li, Y. and Harris, L. (2011). ‘Social Identity Perspective on Brand loyalty’. Journal of Business Research (In Press).

He, H. and Li, Y. (2010). ‘CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality’. Journal of Business Ethics, DOI: 10.1007/s10551-010-0703-y

He, H. and Li, Y. (2010). ‘Consumer evaluation of technology-based vertical brand extension’. European Journal of Marketing, 44: 1366-1383.

Li, Y. (2009). ‘A firm-level panel data approach to efficiency, total factor productivity, catch-up and innovation and mobile telecommunications reform (1995-2007)’. ESRC CCP Working Paper 09-06. Link to the paper: https://www.uea.ac.uk/polopoly_fs/1.114399!ccp09-6.pdf

Li, Y. (2008). ‘Empirical Evidence on the Impacts on Mobile Network Penetration of Privatization, Market Structure and Independent Industry Regulation’. ESRC CCP Working Paper 08-35. Link to the paper: http://www.uea.ac.uk/polopoly_fs/1.104699!ccp08-35.pdf

Key Research Interests

Industrial economics and regulatory economics

Firm efficiency, productivity and innovation

Impacts on innovation diffusion and industrial performance of competition policy

Econometric Modelling (panel data analysis)

Performance measures (DEA, SFA, Bootstrap)

Strategic Brand Management and Brand choice