If you would like to meet the brand leadership team, have a chat about the course or talk to some of our current students please contact Elizabeth Sutton and we will arrange a date for you to visit us at Norwich Business School.
Alternatively if it is easier we could arrange for you to meet our Professional Course Director, Robert Jones at UEA London.
Recognised as the first postgraduate course in brand leadership. It's a pioneering collaboration between university and business.
You'll be part of a small cohort of highly motivated students from all over the world.
Learning is informal and interactive, with a mix of academic and practitioner teachers.
And we'll help you market yourself, by building your own personal brand and your own network of branding professionals.
At a leading-edge business school…
Norwich Business School is one of the country's fastest-growing business schools, running pioneering courses like our MBA Strategic Carbon Management.
You'll get to work in one of the most modern business school buildings in the UK: the Thomas Paine Study Centre, opened in 2010.
Norwich Business School believes in a fantastic learning experience, in helping you make fast progress in your career, and in giving you a lifelong passion for learning and creativity.
In all our courses, we help you build your confidence, with lots of practice at teamwork, communication and leadership skills.
Taught by experienced staff, experts in their field…
Robert Jones - Visiting Professor and Professional Course Director
UEA's motto is 'do different', and this course is a great example of that philosophy.
The 2010 National Student Survey rates UEA as one of the top mainstream UK universities for student satisfaction.
You'll be working on a beautiful campus, full of award-winning modern architecture, with the amazing Sainsbury Centre for Visual Arts and the biggest indoor sports centre in Britain.
Entry Requirements
The experience you bring
This course is designed for people with some experience of the subject, either in their first degree, or in working life. We'll help you build on your existing knowledge and prepare you for a successful career in branding.
For that reason, we ask you to be either:
a new graduate who's studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or
a graduate in any subject, with three or more years' experience in marketing or strategy work.
Either way, you must have a good degree: an upper second class honours degree (2:1) or its international equivalent. If you're applying but haven't yet completed your degree, please send us an official copy of your most recent marks statement. Please make sure that you include details of the marking system that your university uses.
If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.
Getting to know you
To help decide if the course is right for you, we ask you to submit a written statement with your application, setting out why you want to do this course, and why you're passionate about branding.
We'll ask applicants who meet our requirements to take part in a phone interview with our professional course director, Robert Jones. He'll be looking for enthusiasm about, and some knowledge of, brands.
Students for whom English is a foreign language
If English isn't your first language
We welcome applications from students whose first language isn't English, or whose degree wasn't taught in English. But to make sure you'll be able to benefit from the course, we ask for evidence of proficiency in English. Our usual entry requirements are:
IELTS: 7.0 overall (minimum 6.5 in all components)
TOEFL: Internet-based score of 100 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
PTE: 70 overall (minimum 62 in all components)
We'll need to be sure that you can write good English, as well as speak it.
We may require you to complete a pre-sessional English course, before you start the programme. This course may be taken at our INTO Language Learning Centre.
Course Profile
Disclaimer
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.
Year 1
Compulsory Study (180 credits)
Students will select 180 credits from the following module(s).
To give students an up-to-the-minute understanding of what brands are, and how they can drive businesses, so that students are intellectually equipped to lead branding work in an organisation or a consultancy.Find out more >>
This module is designed to familiarize students with contemporary strategic brand management theory and practice. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organizations can invest in building strong brand image and equity. Strong emphasis will be placed on a) psychology and customer-based conceptualisation of brand; b) holistic approach to brand building, instead of pure marketing-communication based approach; c) combination of both most recent academic brand research and contemporary branding practice.Find out more >>
To give student a wide range of models, techniques and tools ' and in-depth experience and practice ' so they can run a branding project.Find out more >>
This module is concerned with understanding the relationship between brands and society and, by drawing on the expertise of other Schools at UEA, it brings a wide range of perspectives from the social sciences. ' What are the economic underpinnings of brands? ' What insights come from behavioural economics on how people really make decisions? ' How do products acquire symbolic properties? ' What is semiotics? ' How are brands created in non-business activities (e.g. politics)? ' What legal protection exists for brands? ' What is connection between celebrities and branding? ' To what extent are political and social issues understood through brands?Find out more >>
The aim of this module is to give students an understanding of the individual, social and cultural influences on consumer decision making and how brands can use these to their advantage.Find out more >>
To give students experience of research, new thinking and writing, which will give them a substantial intellectual foundation for their work as practitioners ' or enable them to continue their academic work beyond their MScFind out more >>
The aim of this module is to explore the relationships between innovation and change in organisations, on the one hand, and brand management and leadership, on the other. It is widely argued that the survival and growth of individuals, businesses, cities and whole nations increasingly relies on their capacity to develop not only new products, services and processes, but also new organisational structures, new cultural forms and new ways of life. This module will examine the challenge of managing novelty across this broad terrain and the role which brands and branding can play.Find out more >>
The aim of this module is two-fold: preparing students to undertake a rigorous MSc dissertation research project and equipping them with the research acumen for brand leadership.Find out more >>
NBS-MA8Y-A-YEAR
20
Semesters 1 & 2
Fees And Funding
Fees for the academic year 2012/2013 will be:
UK/EU/International Students: £16,000
International applicants from outside the EU may need to pay a deposit.
Living Expenses
Approximately £7,500 living expenses will be needed to adequately support yourself.
Scholarships and Funding
A variety of scholarships for MSc Brand Leadership may be offered to UK/EU and international students. These will be awarded to students on the basis of academic merit and are usually for the duration of the period of study.
There are two closing dates for Brand Leadership scholarship applications:
1 May 2012
1 August 2012
If you would like to apply for a scholarship, using your Personal Statement, please state this clearly on your application form.
Please note that when submitting your application for MSc Brand Leadership you should pay particular attention to your personal statement.
You must make sure that you submit a statement of not less than 500 words stating:
why you want to be a brand leader? why branding matters to you? why you want to build a career in branding? and the contribution you want to make to the future of branding? You may continue on a separate sheet if necessary and attach this with your application form.
If you have any queries please contact the admissions team on the details below.
Curriculum Vitae
We strongly encourage you to submit your curriculum vitae with your application form to help support your application.
Contact us
If you would like to discuss your individual circumstances prior to applying please do contact us:
