MSc Marketing and Management

Key Information

Course Code:DLT1N5N2101UL
Duration:1 Year
Attendance:Full Time
Award:Degree of Master of Science

Overview
Why Choose Us
Requirements
Course Profile
Fees and Funding
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Overview

The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

This degree is offered from UEA London. The Centre's location, in the heart of London's financial district, places our students at the forefront of the UK's business and professional networks.

Learning Outcomes

On completion of this course students will be able to:

Contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours
Assess critically the relationship between organisations, their external context and their management process
Review critically and apply creatively the body of knowledge relating to organisations, their external context and their management process
Make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process
Evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process
Gain the knowledge, skills and confidence necessary to become a more effective manager by learning to integrate and align organisational processes, systems, and people to meet today's critical challenges and goals.

Course Organiser

Mrs Karen Richards

Related Courses

Why Choose Us?

The Postgraduate MSc degree programme offered by Norwich Business School adopts an approach to teaching and learning which is designed to promote academic achievement as well as developing the potential for future managerial excellence.

The strategy underpinning Norwich Business School's courses is:

To provide a framework for the acquisition and progressive development of knowledge throughout the learning experience
To enable the development of personal and professional business skills that will support fast career progression
To stimulate a positive attitude towards lifelong learning and a culture of creativity and innovation.

We are committed to instilling confidence in our students and will support you to:

Develop assertive and confident communication skills
Plan, monitor and review individual development
Understand the dynamics of effective team working
Make use of advanced problem-solving techniques
Develop and practice your leadership skills.

Teaching is provided by members of academic staff, often in a relatively informal learning environment, with programmes incorporating lectures, seminars, and practical work. Assessment is usually by essays and other written assignments, written or oral examinations, and projects. A continuous control process ensures that our teaching quality continues to develop, and students have access to a number of quality-control channels including student feedback forms, debriefing meetings, and the Student Liaison Committee to help us monitor, evaluate and develop current practice.

There are many external indicators of the quality of our teaching and research. In relation to our teaching, we have been consistently rated as a top University in the National Student Satisfaction survey.

Career Opportunities

Norwich Business School students benefit from our highly valued insight into state-of-the-art thinking and practice in the fields of business and management. Many of our graduates have subsequently achieved varied and successful careers with high profile roles in regional, national and international organisations.

The University of East Anglia provides a professional Careers Centre and, together with the School's Academic Careers Adviser, we will help students to choose their career path and develop their employability skills.

Study in the Heart of London's Financial District

The MSc Marketing and Management degree will be delivered from our new UEA London. Located in the heart of London's financial district – just a few minutes' walk from Liverpool Street station, providing excellent transport links across London, as well as a wide range of shops, restaurants and cafés. The Centre's location in central London places our students at the heart of the UK's business and professional networks.

London is a global hub for industries such as financial services and the media. It is also home to the headquarters of many multi-national organisations. With the Bank of England, the London Stock Exchange, Lloyds of London, the iconic Gherkin building and the offices of over 500 banks all within walking distance of the Centre, UEA London provides you with the opportunity to study in the heart of one of the world's major business and financial centres. The Centre is on Middlesex Street, also known as Petticoat Lane, where a market has existed since at least the 1750s, and is at its largest on Sundays when it can consist of up to 1,000 stalls. Nearby you will also find Brick Lane, famous for its South-Asian cuisine, and the historic Spitalfields and Leadenhall Markets.

World-class Facilities unrivaled in London

The new purpose-built Study Centre sets high standards with its teaching and learning facilities for over 1,000 students. With modern tutorial and teaching classrooms, a multi-purpose lecture theatre, state-of-the-art IT laboratories, a learning resource centre and dedicated student services team, it's a perfect environment for learning. There are also comfortable communal spaces and a café where students can socialise and make new friends.

In addition to the resources within the Centre, we provide access to the library, sports and social facilities at City University London, which is situated at Northampton Square. Students are also welcome to visit the University's campus in Norwich, where they can benefit from full access to the first-class facilities and services. Adjacent to the UEA London, a new stylish student living complex enables you to live and learn in one dynamic central London location. NIDO Student Living operates the student accommodation, which is home to 1,250 students and the tallest student accommodation in the world which offers excellent views of the major sites across London.

The Masters Suite

The Masters Suite, on level 3 of the Centre, provides a range of resources specifically designed to meet the needs of postgraduate students, including dedicated teaching and tutorial classrooms, a large break-out space with a computer cluster, areas for private study, and comfortable seating areas for group discussion or relaxation in between lectures. Wireless access throughout ensures that postgraduate students can benefit from the extensive range of e-journals available through the University's online resources.

Come and Visit Us

To find out when the next UEA London Open Day is UEA London Open Days.

Please contact the Business School Admissions Team to register your interest.

Course Profile

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.

Year 1

Year 1

Compulsory Study (140 credits)

Students will select 140 credits from the following module(s).

Name	Code	Credits	Semester
Brand Leadership This module is designed to familiarize the student with international brand management theory and practice. The focus of the module is on understanding how organizations can invest in building strong brand image and equity in international markets.more...	NBSLM14E-B-SEM2	20	Semester 2
Financial and Management Accounting The module lays the foundation for general accounting both financial and management knowledge. The module forms an underpinning for subsequent studies in finance. This module examines the design and use of accounting information prepared by organisations in both the public and private sectors. It is designed to cater for students with differing prior knowledge and backgrounds. The module includes financial accounting and reporting to those external to the organisation, and management accounting and decision-making for those internal to the organisation. Throughout the module, the aim is to focus on the use and users of accounts.more...	NBSLM11D-A-SEM1	20	Semester 1
Human Resource Management This module provides the knowledge required to understand the organisational importance of creating a performance management culture aligned to strategic business objectives. Such a 'contributor culture' is one where employees add organisational value through their flexibility and willingness to make a positive difference in the workplace. Apposite and effective HRM practice is thus a critical strategic tool in businesses gaining sustainable competitive advantage; one that is becoming increasingly important in the labour market's 'War for Talent'. Further, the module affords the opportunity for students to develop apposite skills associated with human resource management practice.more...	NBSLM21D-A-SEM1	20	Semester 1
Intergrated Marketing Communications The aim of this module is to provide students with an understanding of the current theories and practices of marketing communication. The module will provide students with an appreciation of how the integration of advertising, public relationship, sales promotions, direct marketing and other forms of external and internal communications contribute to the consumer's perceptions of brands. A key element of this module will be the development of marketing communication plans to help understand how segmentation and positioning and other marketing activities affects marketing communication. Finally the module links marketing communications with brand image and positioning.more...	NBSLM36F-C-SEM3	20
Management Skills & Personal Development This module is designed to stimulate the personal and professional development of students and to enhance their employability beyond 'first destination'. A vital guiding principle for this module is that participation precedes learning and, thus, students will be encouraged and expected to situate themselves firmly at the core of their learning and to explore through reflection on their own experience of working both as an individual and as part of a multicultural team.more...	NBSLM32Y-A-YEAR	20	Semesters 1 & 2
Marketing Research The aim of this module is to examine how marketing research supports marketing decisions. It provides knowledge on the qualitative and quantitative methodologies used in market research to understand markets and consumers, and examines ways in which the information used to make marketing decisions is gathered, analysed and presented.more...	NBSLM34F-C-SEM3	20
Principles of Marketing This module will develop students' awareness and understanding of the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. To develop knowledge and understanding of marketing as an integrated approach to business activity. To provide a framework for analysing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.more...	NBSLM23D-A-SEM1	20	Semester 1

Option A Study (40 credits)

Students will select 40 credits from the following module(s).

Name	Code	Credits	Semester
E-Business The module aims to develop a knowledge and understanding of the nature of e-Business and e-Commerce as well as of the Internet infrastructure and the variety of firms competing in e-Business markets. It also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. Current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce will be explored. Lectures will be supplemented by case studies of e-business practice, group exercises and exploration of relevant Internet sites.more...	NBSLM26E-B-SEM2	20	Semester 2
Entrepreneurship & Small Business Management The module aims to provide students with knowledge of the significance of entrepreneurship and the small business sector within developed and developing economies, and to enable a research-led understanding of the factors that affect the small business birth, growth, success and failure internationally. In doing so, the module enables students to appreciate i) the extant relevance of small firms to established and developing economies, as well as ii) the sociological trends influencing these dynamics which will be critically reflected upon within the module.more...	NBSLM28E-B-SEM2	20	Semester 2
International Business The module will introduce students to the principles of international business. It will begin by defining, describing, and analysing: globalisation; differences in politics and laws; differences in cultures, ethics, and norms; and, how this knowledge can be used to leverage firm capabilities globally. Next it will outline the theory and practice of international trade, foreign direct investment, exchange rates, and economic integration. Finally, it will focus on multinational enterprises and cover: foreign market entry; alliances and acquisitions; managing competitive dynamics; and, strategy and structure.more...	NBSLM16E-B-SEM2	20	Semester 2
Operations and Supply Chain Management This module aims to provide students with an understanding of the management of the creation of goods and services and their delivery to the customer. The module also provides students with an invaluable introduction to the key aspects of modern organizations and better equip them with a contemporary appreciation of the work setting ' thus, enhancing employability. The module will seek to combine the core elements involved in the management of operations and supply chains with demonstrations of `best practice' from a number of different commercial sectors in a global setting. In this way, learning outcomes will be increased and more easily transferred to the workplace. On completion of the module, students will be in a position to undertake more advanced study of these important topics.more...	NBSLM18E-B-SEM2	20	Semester 2
Retail Operations and Strategy The Retail Operations and Strategy module aims to provide a comprehensive introduction to key aspects of modern retailing. The retail environment will be given due consideration alongside fundamental and leading-edge principles in the contexts of both unit and strategic level practice. The objective will be to provide a platform from which the dynamic challenges of this very fast moving commercial environment can be understood and dealt with successfully. The revolution in retail continues unabated. Retailers need to be at the cutting edge of every aspect of retail business to survive. In this module we will cover topics that will empower a student with the knowledge and understanding of the following topics: The retail environment; Store management; Retail operations; Retail strategy; Supply chain management and power relations; Pricing Strategies; Retail buying and merchandising; Micro-marketing; International retailing.more...	NBSLM24E-B-SEM2	20	Semester 2