UEA

Professor Tzokas graduated with a BSc and an MBA from the Athens University of Economics and Business (AUEB) in Greece. He was awarded a PhD from the School of Management at the University of Bath. Formerly at the University of Strathclyde and the University of Stirling he joined the Norwich Business School in November 2000. His research areas of interest include Relationship Marketing, Customer Relationship Management, New Product Development, and Sales Management.
 

Projects

2009-2010    Project EVOLVE, Secured funding from HEFCE and raised matched funding locally to support Norfolk’s economy (PI)
                   (£500,000 from HEFCE; £600,000 locally).

2008-2009     Low carbon competitive solutions: enabling sustainable behavioural change, (PI-£98,523).  ESRC.
 

2008-2009     Norfolk Knowledge  (PI-£150,000).

2008-2009     Local Enterprise Growth Initiative (LEGI) Great Yarmouth. Linking  employment opportunities to local skills and knowledge
                    (PI-£100,000).

2003-2005     ESRC Relationship Marketing Theory and Practice: Seminar Series, (PI-£15,000)

2001-2002     ICT Skills in Norfolk, Norfolk County Council (PI-£10,000).

2000-2001     The valuation of a customer database: benchmarking current practices. Institute of Direct Marketing, (CI-£20,500).

2000-2001     Federation of Small Business (FSB) – Barriers to growth (CI-£65,000).

1997-1999     Critical Information and the Quest for Customer relevant NPD processes, EU Fellowship, Marie Curie, 
                    Training and Mobility of Researchers Programme, (PI-90,000 Euros).

1998-1999     Selling and Sales Management Practices of UK firms: The role of the salesperson in the value creation process. 
                    Institute of Professional Sales, CIM branch (CI-£10,500).

1996-1998     Retail Loyalty Schemes: Outcome and Impact (CI-£38,032). ESRC

 

Awards

Best Paper in Track Award at the Academy of Marketing (UK) Conference, Nottingham University, July, 2002. Best Paper Award from the Product Development and Management Association in the 22nd Annual International PDMA Conference, Atlanta, Georgia, USA, (1998).

PhD Supervision

I am interested in supervising doctoral research in the areas of:

1.      New product/service development strategies, policies and practices, and associated product/program or business performance.

2.      Customer value and relationship marketing, including CRM

3.      Marketing, sales, purchasing and entrepreneurial capabilities.